Archive for the ‘Client Stories’ Category

What Contemporary Analysis Does

Posted by: Nate Watson on March 5th, 2012 Leave a Comment

Nate Watson is a Navigator at CAN.  His job is to help people work smart.  He helps CAN’s clients understand what CAN is capable of, identify the right solutions for them, develop a plan, and work with them to implement their specific plan to work smart.  In this video he explains how CAN helps our clients.

CAN Navigators Help You Work Smart

Posted by: Nate Watson on February 27th, 2012 1 Comment

CAN’s goal is to use predictive analytics and data science to help our client’s work smart.  While predictive analytics and data science can help a company generate more profit, the technology can be very complicated and the process very cumbersome.  CAN is committed to making predictive analytics and data science simple.  Simple systems get implemented, and our systems are only valuable when they are implemented.

CAN’s Navigator program is key to making predictive analytics simple.  We developed the Navigator program, because in addition to great software, data visualization and reports, wanted to provide our clients with great customer support.  Navigator’s are here to help introduce you to CAN, predictive analytics and data science, understand your business, create a plan so that you can work smart, and then work with you and CAN data scientists to implement the best solution for you.

CAN makes sure that Navigators are ready to show you the way.  Each Navigator completes 8-weeks of training at CAN HQ before they are ready to work with clients.  They are trained on data science, predictive analytics, customer service, and principals of economics and business.  If you are ready to work smart they are here to help show you the way.

Capture Testimonial from Universal Information Services

Posted by: Grant Stanley on September 15th, 2011 Leave a Comment

Universal Information Services enlisted the services of Contemporary Analysis to improve the measurable impact of our Google Adwords campaign and drive more relevant prospects to our website. Their approach seemed to accomplish our goal, but used a methodology that made the process both cost effective and easy for us to understand from a non-technical perspective.

Ultimately, nearly every measurable metric from Google indicated a sizeable increase. Most importantly to us was that our ad placement greatly improved from either not showing at all or being near the bottom, to ranking between 3rd and 5th in nearly every ad we had running.

Contemporary Analysis used an approach where they gathered baseline data on what we had been doing on our own, then suggested and implemented some changes. This initial change was tracked for 30 days, evaluated, and then modified again to further extend our benefits. We underwent three rounds of this track, modify, and measure process. Our final report proves out that the Contemporary Analysis model worked for improving our Adwords performance and has increased the number of relevant leads we receive from our website.

I am confident we will again use Contemporary Analysis to continue pushing the success of our Google Adwords campaign as well as optimize our website to reinforce this campaign.

Todd Murphy
Vice President

Insurance Client Stories

Posted by: Grant Stanley on June 13th, 2011 Leave a Comment

CAN has been fortunate to help a number of Life and Health Insurance companies work smart.  It has been a great relationship because Life and Health Insurance companies understand what we do as they are experts in using mathematics to forecast human behavior on a biological side, and CAN is an expert in applying predictive analytics to forecast human behavior on a marketing and sales side.  Our customers invest in developing new products, and we use math to make sure they can distribute them most effectively.  The following are some of the solutions we have developed:

Marketing ROI with Terrain: Our clients wanted to know the ROI of their marketing campaigns, but had been struggling to develop a system that was able to determine the impact that their marketing was having on sales.  We agreed that it would be too difficult to explain the impact that a company’s marketing was having and instead we used CAN’s Terrain system to explain the impact that the economy and seasonal fluctuations had on sales.  With every predictive model their is a residual x-factor that can not be explained in detail.  So instead of including the economy, a major driver of purchasing decisions, in the X-factor, we included the company’s marketing in the X-factor.  While they did not exactly accomplish their goal of measuring the ROI of their marketing activity, we were able to explain how economics and seasonality impacted sales and the residual could be attributed to marketing, competitors and other factors.  Now our clients can get a reasonable idea if marketing is impacting sales.

 

Client Management: Using Pulse, CAN helped our clients understand and improve their client portfolio by modeling the factors of client profitability, loyalty and claim activity.  Each week we provide our client with a list of the clients that are at risk of leaving within the next 90 days, and a list of sales leads that have a high probability of being profitable and loyal clients.  Each month we provide them with a report on their client portfolio relative to the population and their goals.

Sales Management: Using Beacon, CAN has worked to connect agents and brokerages to our clients home offices.  Beacon has been used to focus the development of leads and marketing materials to best serve the needs of agents and brokerages.  Beacon also has been used to improve communications with training, regulations and promotions between home offices and agents by segmenting agents by learning styles and providing communication guidelines to our clients.

Beacon Client Stories

Posted by: Grant Stanley on May 30th, 2011 Leave a Comment

The following are 4 examples of how CAN’s Beacon system has been deployed to help companies.  When reading this post it will become obvious that CAN’s systems are catalogues of intellectual property that are used to help people sell, market, retain, manage and plan smart.  Since we are constantly developing new technology, surveys and mathematical models it is easier to focus on solving our customers’ needs, instead of on our technology.  At the end of the day no one cares how we do it, they just want solutions to their problems.  Here are some of the solutions we have delivered using our Beacon system:

  • Client Match Making: CAN built a survey to match managers and clients based on personalities, the needs of the clients and the strengths of the managers.  This resulted in increase client satisfaction and high project profitability.

  • Reseller Program: One of our clients had a reseller network to distribute their products.  They competed against other providers to become a core provider of different products.  CAN utilized our Beacon system to determine what would help our client become vendors preferred provider.  The result was a plan that segmented different resellers by what they valued, as opposed to wanted, in new products, marketing support, provider support and compensation.

  • Project Management: One of our clients, an architecture/engineering company, used CAN’s Beacon system to determine how to optimize their project management strategies.  We segmented projects by type of project and type of client to build a model that determines what they should bid on the project, who is the right project manager, and how many employees should be involved.  The model also provided a risk factor for each project to determine what the risk of the company losing money on the project.

  • Feedback from the Field: One of our clients with thousands of salespeople has used Beacon to improve their lead generation process by having their salespeople complete an 8 question survey after each client interaction, and completing a long survey each quarter.  The result is a monthly report of what leads are effective with different segments of salespeople, what types of leads should be generated next month, and whether the leads are delivered and called in a timely manner.