Contemporary Analysis (CAN) and Cabri Group and have teamed up to use Machine Learning to predict the upsets for the NCAA Men’s Basketball Tournament. By demonstrating the power of ML through our results, we believe more people can give direction to their ML projects.
People don't care about business intelligence software, they care about what it can do for them. CAN is built on this idea. Instead of focusing on business intelligence software, we are focused on providing answers directly to our clients. We are improving this process by launching the CAN Portal. The Portal is how we work with our clients. It will allow you to get better answers faster and more securely.
What are your objectives?
At Contemporary Analysis (CAN), we take a completely new approach to helping companies and organizations get more out of the information they have access to. At our core is the idea that businesses should be working smart and hard. At CAN, we are different because we always keep the human element, actionable impact, and added value at the forefront of our development process.
Ask any Cubs fan. Sometimes life just isn’t fair. Conventional wisdom in sports says that the teams with money to buy talent win more games. For example, The Yankees, they will always have the best talent money can buy. In basketball it’s no different. The teams stacked with expensive talent always seem to have the advantage. Well, they use to anyway.
A few innovative NBA teams asked themselves a question: How can we win more games against teams that have more money? The answer: predictive analytics and missile tracking technology. Yep, you heard me right, math and missiles.
Why data trumps experience in trial conversion: "Using predictive analytics to qualify trial users and focus on those that are most likely to convert can double conversion rates. In a 2012 study, the Aberdeen Group published a finding that companies using predictive analytics have a 73% sales lift versus companies that did not. ... Publishers should use predictive analytics to develop trial scoring rules. These scoring rules can constantly prioritize trials in their likeliness to convert which increases close rates and sales productivity. These same predictive analytics are useful in design of trial parameters such as length and access limits." (Business Insider) http://goo.gl/6P95I
Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI: "Since we have lots of data, we have lots of integration challenges. ... Mastering that flow of data between the places that generate it (click-stream, communities, sentiment analysis, email and SMS messaging, and portals) and the systems that utilize it (marketing automation, messaging delivery, and social publishing) is creating complexity, as well as opportunity."
Analytics Market Grows in 2012
"The global market for business analytics software grew roughly 14 percent in 2011, fueled by pervasive hype about 'big data' as well as new technological innovations, according to a report unveiled by analyst firm IDC yesterday. Between now and 2016, the business analytics market will have a compound annual growth rate of 9.8 percent, reaching US$50.7 billion, IDC said." (Global Financial Network) http://goo.gl/HL4qA
-- "As part of that overall business analytics segment, the data warehousing platform software portion represented the fastest growth, at 15.2 percent in 2011 compared with 2010. IDC also pegged analytic application growth at 13.3 percent last year from 2010, and BI and analytic tools at 13.2 percent last year from 2010." (Information Management) http://goo.gl/FTX8Y