Predictive Analytics allows people to make better decisions about how to spend their limited time, energy and money. The potential impact of predictive analytics on business will be similar to the personal computer, relational database and Internet. The power of predictive analytics is that it is a scientific business process improvement method that can be used to model complicated and hard to measure actives, such as why people buy something or which employees are likely to leave. Many business executives understand this potential and are excited about applying predictive analytics to their businesses.
Contemporary Analysis
