Contemporary Analysis

Data Science

Grant Stanley

Why Customer Segmentation Will Improve Your Marketing

I have been married for almost 10 years. I have gotten good at buying gifts, even clothes. I can match blouses and jewelry, dresses and belts, shoes and jeans. My secret? I look at the mannequins. Mannequins were designed to attract your attention in a store window and to lure you into the store. Then inside, they are designed to show you some of the combinations you could make with their clothes. Essentially they are designed to get you to buy more than one thing. This is perfect for guys. All we have to do is point to the mannequin and ask a store sales person where we can find those certain pieces of clothing.  We can buy the mannequin lock stock and barrel and end up with a complete outfit for our brides.

Grant Stanley

Insurance Client Stories-Contemporary Analysis

Grant Stanley

How to Increase Your Capacity for Change

Tadd and I have experienced a lot of change over the last three years in business as we have had to learn to run a business, increase our technical skills, and adapt to a rapidly changing industry. Consequently, we have had push ourselves to explore new opportunities, viewpoints, ideas and ways of doing things. In other words, we are constantly working to increase our Capacity for Change.

Grant Stanley

The Right Approach to Good First Impressions

While you need to be genuine, it is always the best sales strategy to know how to approach someone for the first time. This will help you quickly establish trust, and make a good first impression, with a new potential client. The following are some of the approaches that we recommend to our clients depending on the potential clients personality type, education and work experience. The basic principal is to pick a sales approach that allows the person to see a little bit of himself or herself in you. If you can successfully do this, without making it obvious, the people that you talk to will be more trusting and willing to connect with you quicker.

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