Contemporary Analysis

Data Science

Grant Stanley

Cold Calling Works Again

Cold calls used to work, then they didn't and now they work again. I used to agree with most people, that cold calls do not work. In fact, I established my sales career on referral networking. However, I have rediscovered the power of cold calling and how to do it effectively.  Networking is still important, but now I don't have to wait around hoping for referrals.

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