Why data trumps experience in trial conversion: "Using predictive analytics to qualify trial users and focus on those that are most likely to convert can double conversion rates. In a 2012 study, the Aberdeen Group published a finding that companies using predictive analytics have a 73% sales lift versus companies that did not. ... Publishers should use predictive analytics to develop trial scoring rules. These scoring rules can constantly prioritize trials in their likeliness to convert which increases close rates and sales productivity. These same predictive analytics are useful in design of trial parameters such as length and access limits." (Business Insider) http://goo.gl/6P95I
Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI: "Since we have lots of data, we have lots of integration challenges. ... Mastering that flow of data between the places that generate it (click-stream, communities, sentiment analysis, email and SMS messaging, and portals) and the systems that utilize it (marketing automation, messaging delivery, and social publishing) is creating complexity, as well as opportunity."