How To Make The Most Of 'Big Data' In The Travel Industry: "There is a 'big data' revolution underway in the travel and hospitality industry but travel companies need to be clear about the challenges. ... Data analytics is an interesting prospect for the travel sector as so many data streams can be combined. ... Business analytics pulls insights from vast databases commonly referred to as 'big data'. To be successful and maximise the value of this, firms need to be very focused and disciplined."
Written by:
Grant Stanley
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